05 January 2012

Well Said: Hélène Rochas

An acrylic-and-silkscreen portrait of Hélène Rochas by Andy Warhol, 1974.

“I’m against the idea of dressing young—that shows fear."

So said Hélène Rochas (1927—2011), former fashion model, international beauty, and director of the Paris perfume house of the same name, following the 1955 death of her first husband, Marcel Rochas. Among the scents she inspired or commissioned were Femme de Rochas (a wedding gift from her husband in 1944), Madame Rochas (launched in 1960), Eau de Roche (aka Eau de Rochas), and Muse de Rochas.